Buzzfeed’s new ‘Outside Your Bubble’ is a disaster in the making


The internet’s favorite love-to-hate/hate-to-love site is attempting to expose people to the opinions of others. Here’s why that’s a bad thing. BuzzFeed recently announced it’s rolling out an experimental new feature called “Outside Your Bubble.” A module sits at the bottom of its news articles, showing off comments from readers. The comments are curated from social media, and will — so BuzzFeed Editor-in-Chief Ben Smith says — bring reader attention to the varied reactions and viewpoints related to that story. BuzzFeedNews deals in some pretty controversial topics, including politics, cultural divides, criminal justice, and all the overlap between, so it’s fair to assume the…

This story continues at The Next Web

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