TNW’s 5 rules for writing the perfect cold email

Most people suck at writing emails. That’s hardly strange: schools don’t give classes on email etiquette and as a result we develop writing styles based largely on copying what other people do. That starts to become a problem if you rely on email outreach for things like closing deals, generating business or in my case: asking CEO’s and founders like Gary Vaynerchuk, Werner Vogels or Travis Kalanick to speak at a conference. Structuring your message correctly is more crucial than ever, especially if you’re reaching out to important people. On average I receive about 50 to 60 emails a day…

This story continues at The Next Web


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