Impulse-buying crap you see on TV has gotten easier thanks to ZapBuy

Perhaps the most genius part of Amazon is its one-click buy feature. No doubt this has earned it a fair wedge of cash, as if you see something you want, it can be yours without any real depth or soul-searching. Humans are naturally impulsive creatures, and frictionless buying takes advantage of that aspect of our psyche. And now, the feature has escaped the confines of the web, and is making its way to traditional print and television advertising. And it’s all thanks to ZapBuy. ZapBuy, from OmniWay, lets customers buy products simply by capturing a QR code. You could be watching a…

This story continues at The Next Web


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