What writing a letter to Steve Jobs taught me about Apple’s incredible customer service


I was a particularly precocious (and insufferable, and annoying, and several other totally accurate adjectives) teenager. Like most people of that age-group, I didn’t have all that much time for rules and established codes of conduct, and I always looked for shortcuts. This manifested itself in a whole bunch of ways. Like when I was sixteen, I used to slip out of the classes I didn’t particularly enjoy and walk towards the nearest Starbucks. You can blame my middling (at best) A-Level grades on this. And when my white-plastic MacBook packed up – predictably, weeks after my AppleCare policy expired –…

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