Snap prepares to sell its soul as it attempts to turn a profit

Millenials, be careful what you snap, because Snapchat is about to offer advertisers more information on your whereabouts. Snap Inc is set to roll out a new tool for advertisers called “Snap to Store.” This tool collects info and provides data to show advertisers which campaigns were successful. The metric used to measure this will be how many more people snap from those locations after an ad is used on Snap. For example, say you go into a store like The Gap, and use a Gap-sponsored geofilter over your snap. Snap’s advertisers would be able to track who saw your Gap snap, and how…

This story continues at The Next Web


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