Snapchat’s new World Lenses show the promising future of AR

Snapchat has always been a platform that embraced the selfie in all its glory, and as such, the vast majority of its augmented reality effects – called Lenses – have been been focused on bedazzling the front facing camera. That’s now changed: Snapchat today announced World Lenses, which add some pizzazz to everything around you – not just your face. It’s pretty neat stuff. While we’ve seen Snapchat use video tracking in very simple form with stickers that follow around specific objects in a video, the virtual objects introduced by World Lenses actually follow around the 3D environment they’re placed in,…

This story continues at The Next Web

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