How Instagram became the most-used app on my phone

Instagram announced yesterday that it crossed a whopping 700 million users. That’s fantastic, especially when you consider that it signed up 100 million people in just five months. For reference, Snapchat counted just over 161 million users as of February, since it launched nearly five years ago. I’m not huge on social media, but over the past few months, I’ve begun to understand why Instagram is popular: it’s getting a lot of things right in terms of functionality and user experience, and it has plenty of great content that’s easy to discover. In that time, it’s also become the most used…

This story continues at The Next Web

Or just read more coverage about: Instagram


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