Watch the Tesla Model 3 cruise through Minecraft to promote sustainability


A group has recreated the Tesla Model 3 entirely in digital block form, as part of a pitch for environmental education within Minecraft. “Tesla Meets Minecraft” is a minute-long video where the blocky Tesla drives through blocky environments — very similar to stock car commercials. It’s the product of Brandon Relph and Florian Funke, the cofounders of goCreative, via their new Minecraft studio, block. The two are admirers of Tesla’s Elon Musk, and believe his company can help build a sustainable future. That said, it’s Minecraft that’s the real star here. The company created this video to promote a program it wishes to…

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