Why your recruiters should think more like marketers

There’s one big thing that keeps me up at night: The best candidates in the world aren’t looking for jobs. Amazing engineers, marketers, and salespeople don’t submit their resumes on your website and wait patiently to hear back. They want to grow their careers at companies that stop them in their tracks, not the ones banging down their doors with job offers. Not surprisingly, I’m not the only one losing sleep over it: Hiring was the number one concern of founders in 2016 (First Round, 2016). If your organization isn’t a household name, how can you stand out today? I…

This story continues at The Next Web


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