Point of View marketing: Why taking a stand wins fans

It’s hard to believe that this used to be a totally acceptable way to advertise a product in America: Thankfully, our world has taken quite a few steps forward since this ad of the 1950s.  Today, the marketing that wins hearts and minds is likely to look more like this: Even as “masculine” a pursuit as beer-drinking is getting in on the act, with Budweiser going from an ad like this in the 1980s: …to an equal pay ad in 2016. Beer ads that support equal pay? Feminine hygiene brands redefining how we talk to—and about—girls? This is not something that brands used to…

This story continues at The Next Web

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