Walkers Crisps Football Promotion turns into a PR nightmare on Twitter

What could possibly go wrong? Walkers is a popular brand of crisps (potato chips, if you’re a Yank) in the UK. Right now, it has a campaign where people can tweet in selfies, and Walkers will tweet back a video of them at the UEFA Champions League final, starring soccer legend and junk food pitchman, Gary Linekar. I ask again, what could possibly go wrong? A lot, actually. Because British people are piss-takers by their very nature, and have been tweeting in photographs of serial killers, serial gropers, and… er… Ric Flair. Walkers has been removing these as fast as…

This story continues at The Next Web

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