How Google is gearing up to destroy shitty ads in Chrome

We heard in April that Google was working on an ad blocker to bake right into a future version of its Chrome browser, and we now have a timeline. The company says publishers have until early 2018 to fix their crappy ads or have none of them show up at all for Chrome users. The idea here is to improve the browsing experience across the web for people, and in the bargain, prevent them from having to resort to using third-party ad blockers that snatch ad revenue away from publishers. So what qualifies as a crappy ad? As the Coalition…

This story continues at The Next Web

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