Virtual reality tech may make ‘going shopping’ in real life a thing of the past


High street shops are well-established online these days and provide new opportunities for interaction between shop and shopper. Consumers have become accustomed to shopping using a range of devices and the immense popularity of smartphones and mobile devices has led to the rise of mobile or m-retailing, with new communication and distribution channels created with these in mind. Perhaps this mix of the real and online worlds are helpful precursors for what may be the “next big thing”: virtual reality shopping. Virtual reality (VR) experiences are typically provided through wearable headgear or goggles that block out the real world and…

This story continues at The Next Web

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