Shoppers want VR in retail stores but we can’t figure out why

The virtual and augmented reality hype is now creeping its way towards the average American consumer. The thing is, no one knows what they’d even do with it, according to a recent study by Opinium. What exactly do people want to use VR/AR for? 85% 一 Travel experiences 84% 一 Museums and galleries 84% 一 Education, training 79% 一 Live entertainment 77% 一 Exercise or sport Those numbers may seem promising at first, but here is the list of reasons why the study participants have not used VR/AR: 34% 一 I haven’t needed to 30% 一 I don’t understand how…

This story continues at The Next Web


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