Sheryl Sandberg on why you don’t need a personal brand


Sheryl Sandberg is many things — the COO of Facebook, a mother, a best-selling author, a widow. An advocate for personal branding, she is not. In an interview with renowned Wharton psychology professor and best-selling author Adam Grant, Sandberg discussed why the personal branding craze is overblown. If you think you are building your personal brand, please don’t. You don’t have a brand. Crest has a brand. Perrier has a brand. When I hear anyone talk about building their personal brands, I know that’s not right. The reason it’s not right is that products are marketed. “This is sparkling water, it is one…

This story continues at The Next Web

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s