What goes into a rebrand? One company discusses their dramatic overhaul


What goes into a rebrand? Well, first, you need to look at why you feel your company needs to go through the growing pains and stress involved with a rebrand, There’s typically two different reasons a company might decide to rebrand. The main one being that the business is slowing growing out of touch with their core consumer base. Maybe their fan base has matured, or maybe current shifts in technology require the company to find new ways to stay relevant and profitable. The other example of a company that might be considering a rebrand is one that is growing…

This story continues at The Next Web

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