Do You Really Know Your B2B Customer’s Path to Purchase?


Digital marketers use a variety of methods to capture and hold the attention of their B2B target audience. Content creation, SEO, PPC, and social media marketing are just some of the tools at their disposal to position their brands front and center in the minds of consumers. However, despite the variety of digital marketing channels, many marketers struggle to get their campaigns out of the gate. Why?   Customer Behaviors Have Changed In large part, the problem may be due to a failure to evolve with the times. B2B consumers today are not like their predecessors. Today’s customers are mobile…

This story continues at The Next Web

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