Observation: Sphero needs to make a smart hub


It’s time to take notice of Sphero. Amazon, Google, and Apple make arguably the best smart hubs on the market. Each offers functionality exceeding our wildest dreams even a decade ago. But in building this future we’ve somehow lost ourselves. We find convenience in the generic, but there’s still something unnerving about talking to a device that resembles a Renuzit air freshener. While Apple feeds Siri with more jokes and Amazon adds commands ad nauseam to a device we’re really just using to order more laundry detergent, Sphero is building something truly exceptional. Each iteration of smart hubs is a…

This story continues at The Next Web

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