Time Warner inks $100M deal with Snapchat to win back millennials


Time Warner today announced it will provide content for Snap in an advertising and content mash-up worth $100 million. The deal involves a two-year agreement that will have Time Warner using its Turner, Warner Bros, and HBO brands to provide short pieces of original programming for the Snapchat messaging service. It’s unclear if we’ll be seeing Aquaman or Jon Snow in original content pieces – though Time Warner did say they plan on airing three shows on the service per day by the end of the year. Snapchat already has on-demand content in the form of short, 5-minute episodes. The…

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