What one inventor learned launching a successful kickstarter campaign


Raising over half a billion dollars since its inception in 2009, Kickstarter has been responsible for some of the coolest crowdfunded projects on the planet. Despite the platform’s wild success, figuring out how to crack the “Kickstarter Code” can seem like an overwhelming task. Great products fail, laughable products succeed, and the formula for hitting your campaign’s goal remains ever elusive. When I find someone who has cracked the code to successfully crowdfund an amazing product, I am instantly intrigued. One such individual is John Rochecouste, the creator of a new product called NowPresso which is looking to change the…

This story continues at The Next Web

Or just read more coverage about: Kickstarter

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