How technology is enabling advertisers to connect with a highly engaged radio audience

Although our lives are dominated by a myriad of screens, along with an ever-increasing selection of audio and video streaming services, it appears that the radio star is alive and well. Despite being bombarded by the equivalent of a few hundred newspapers of data every day, radio continues to reach 91% of the population each week. We might be living in a digital world, but it seems there are still elements of our analog past that are desperately in need of a tech makeover. Today, brands and agencies expect radio performance measurement data to be on par with that of…

This story continues at The Next Web


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