This Golden Goblet contains the secret to subscription commerce, I swear

These days, most entrepreneurs and investors are quite clear about the merits of the subscription model. Recurring revenue is a wonderful concept and, when a subscription business is firing on all cylinders, recurring revenue compounds beyond the costs of customer acquisition. The ultimate sign of a successful subscription company? Longstanding customer retention. The value proposition is related less to a single purchase decision and far more to a promise that holds up across the time continuum. In the world of subscription commerce, time is everything. It sits in the center of the most critical business metric that every subscription company…

This story continues at The Next Web


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