Google previewed its VR ad prototype and we’re not fans


VR ad experiments are taking place at Google’s Area 120 workshop because developers are itching to monetize their apps according to a recent blog post. But unfortunately, the ads aren’t as cool as you think. Because virtual reality is such a personal experience, developers are leaning away from intrusive ad experiences. No pop-ups sound like a breath of fresh air until you see the actual prototype ー a floating, branded box. The reasoning behind the levitating box is that users will be compelled to engage with it and will be intrigued enough to watch a video ad. All the user needs…

This story continues at The Next Web

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