How Google Fiber won by failing


Google Fiber, for all intents and purposes, was a failure. For all the promise of Gigabit speeds nationwide, Google managed just to install its super fast internet in just 20 cities while burning through billions of dollars and numerous staffers — including two CEOs in just nine months. But even in failure, few things are black and white. Google may have failed as an ISP, but we’ve all won — including Google. From day one, journalists speculated Fiber was less about competing with established ISPs like Comcast and AT&T, and instead rubbing their nose in failure. Failure is an accurate…

This story continues at The Next Web

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