How app developers can avoid TV’s advertising mistakes


Over the past twenty years the number of entertainment channels available to the public has increased dramatically from simple television and radio, to streaming on-demand, mobile apps, TV catch up, and many more. Business models vary, but many remain heavily reliant on advertising and in a world where consumers increasingly tune out and block ads, getting it wrong can kill your business.   Television and apps The number of television channels available to people in the US has increased by 76 over the last eight years. However, people are only viewing an extra one or two. In the same period,…

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