Smartphone data tracking is even creepier than you think


  Smartphones rule our lives. Having information at our fingertips is the height of convenience. They tell us all sorts of things, but the information we see and receive on our smartphones is just a fraction of the data they generate. By tracking and monitoring our behaviour and activities, smartphones build a digital profile of shockingly intimate information about our personal lives. These records aren’t just a log of our activities. The digital profiles they create are traded between companies and used to make inferences and decisions that affect the opportunities open to us and our lives. What’s more, this…

This story continues at The Next Web

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