Facebook and Google could lose $2B in ad revenue over ‘toxic content’


Mega-advertiser Unilever is threatening to pull ads from Silicon Valley’s hottest properties if the industry doesn’t get its act together in stopping “toxic content.” Chief marketing officer Keith Weed told the LA Times: Fake news, racism, sexism, terrorists spreading messages of hate, toxic content directed at children — parts of the internet we have endued up with is a million miles from where we thought it would take us. It is in the digital media industry’s best interest to listen and act on this.” And he’s right. Unilever last year spent nearly $9.5 billion marketing its brands, including Axe body…

This story continues at The Next Web

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