Google is bringing AMP to Gmail to make emails more interactive


Google has announced it is bringing its Accelerated Mobile Pages (AMP) technology to Gmail in order to make emails a lot more engaging and interactive. The technology, which was originally designed to speed up websites by stripping down the unnecessary clutter, will power the new Gmail Developer Preview application. “Today, we’re bringing the power of AMP to email through the Gmail Developer Preview of AMP for Email — a new way for developers to make emails more interactive and engaging,” said Gmail product manager Aakash Sahney. “With AMP for Email, it’s easy for information in email messages to be dynamic, up-to-date and actionable.” The…

This story continues at The Next Web

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