Big brands are now using blockchain to fight ad fraud and fake views

Remember when advertising was simple? That all changed when the industry became a digital one. Now that more and more ads are shown on mobile devices, advertisers cannot be sure if every impression they pay for is shown to the right audience. Moreover, the procedure of real-time bidding and publishing has become more sophisticated, but also less transparent. In other words, it has become easier to commit fraud in advertising. P&G recently shared some interesting news about their digital ads spending optimization strategy: The company discovered that more than $140 million out of their $2 billion budget was spent ineffectively.…

This story continues at The Next Web

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