Here’s how Google Chrome will block ads starting today

Google has previously outlined its plans to kill annoying ads on web pages in its Chrome browser, and it’s turning the feature on in version 64 of the desktop and mobile app today. Essentially, an industry group called the Coalition for Better Ads – of which Google is a member – has defined standards for what qualify as intrusive ads. The list includes full-page interstitials that appear before a page loads, flashing animated ads, and videos that autoplay with sound. Google says it will first evaluate sites for violations of the above standards, then inform the offending sites and make…

This story continues at The Next Web

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