Apple’s big services push is starting to pay off


Gone are the days when iPhones used to be the center stage of Apple’s quarterly results. Make no mistake, it is still the biggest money maker for the company, but the word “iPhone” appears just once in the Q2 earnings press release, as if it’s a mere afterthought. The reason? Smartphone revenues are no longer exciting as they used to be. iPhone sales slumped to $31.05 billion, but it was still big enough to account for over 53 percent of Apple’s total revenue, down from 61.4 percent YoY. Instead Apple chose to highlight its services division, which brought in revenues of $11.5 billion,…

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