How weak words kill experiences and 6 words to stop using today


As an experience designer, you need to understand the power of words. You don’t need to become a copywriter and you definitely don’t need to become a novelist (unless you want to, of course). But what you do need, is a solid grasp on linguistics and an understanding of what the words you’re using actually mean. It’s crazy how subtle changes to the language in a product or experience will entirely change the way users feel and react. In fact, understanding the connotations behind certain words (including when they should be used and when they shouldn’t) will make your job…

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Point of View marketing: Why taking a stand wins fans

It’s hard to believe that this used to be a totally acceptable way to advertise a product in America: Thankfully, our world has taken quite a few steps forward since this ad of the 1950s.  Today, the marketing that wins hearts and minds is likely to look more like this: Even as “masculine” a pursuit as beer-drinking is getting in on the act, with Budweiser going from an ad like this in the 1980s: …to an equal pay ad in 2016. Beer ads that support equal pay? Feminine hygiene brands redefining how we talk to—and about—girls? This is not something that brands used to…

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47 no-fail ways to find blog post ideas

Empty Google docs. Empty editorial calendars. Empty WordPress posts. Sometimes content marketers have to deal with a lot of emptiness, and turn all that blank space into content that attracts, and engages, and converts. But no pressure, right? How do you keep the ideas and creativity flowing constantly to ensure consistent traffic, leads, and conversions? It’s a little different for everyone. I usually get most of my blog post ideas while reading other posts. My coworkers write about their own experiences more frequently. But to create great content week after week after week, you need a lot of ways to…

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Data: Do you see numbers or opportunities?


There are only two ways of playing a strategy game, be it chess, billiards, or poker. You can wait for your turn and devise the next move, or you can plan the next 10 moves for every step you take. Needless to say, good players never wait for their turn. In the tech world, we have a slightly different game. It is called the data game. We’ve come up with several terms for it that you may have heard of, such as machine learning, advanced analytics, behavioral analytics, big data etc. In the end, they share the same goal, planning…

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Why some CEOs aren’t buying the freelance economy hype


The story is everywhere! By 2020, almost 40 percent US workforce will be self-employed or freelance workers. In fact, recent reports suggest that 35 percent of the workforce is already self-employed or doing a remote job. The freelance economy took on a life of its own with the rise of on-demand companies like Airbnb, Uber, and Postmates. These services allow people to work when and where they want and earn an income without ever becoming an employee of the company they work for. They are 1099 independent contractors. Alongside those on-demand services, a litany of platforms like Upwork, Freelancer, and…

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Build electronics projects great and small with the SainSmart UNO for Arduino, for under $55


Understanding how electronics actually work can be pretty confusing. Often, inquisitive students succeed or fail in creating small electronic projects by simple trial and error. Thankfully, you can offer some structure to your pursuit of electronics knowledge with the SainSmart UNO for Arduino microcontroller board. It’s on sale right now for only $53.99 (19 percent off) from TNW Deals. This powerful board is the “sandbox” for inventive tinkerers to create their own electronics projects — then bring them to life. Powered by the open-source versatility and extensive library of Arduino, you can use the SainSmart UNO to build handfuls of simple electronic…

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For $20, you’ll learn all the tricks of digital media specialists


If you’re going to market a business, an event, or an initiative online, you need to know how the game is played in the age of digital media. From social networks to SEO challenges to hyper-specialized Internet marketing campaigns, you need to be fully versed in how and where your prospective customers are making their buying decisions. With the double-barreled Digital Media and Public Relations course bundle (available now for only $19 — over 90 percent off — from TNW Deals), you’ll be on your way to understanding and using the immense power of digital marketing. With Internet Marketing Fundamentals,…

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